Everyone has an AI prediction — few have a plan.
AI positioning for the people who'd rather understand the wave than predict it.
I'm Thore. I spent 8 years building and selling a digital agency —
long enough to know that most "competitive advantage" is just a good tailwind.
Now I write about one question: does your business have a real AI moat — or is it about to lose one?
Strategy, structural patterns, and the moves that actually hold.
Start here
I Stopped Predicting AI. Here's What I Do
Instead.
Everyone has a forecast. I stopped making them. This is the framework I use instead — and why structure beats prediction every time.
Essays — AI & The Future
- The World in 2046: Why AI Is Fast but Rebuilding the Economy Is Slow.
- The 100-Year Pattern — Part I: The Wave
- The 100-Year Pattern — Part II: They Said It Out Loud
- The 100-Year Pattern — Part III: The Half-Life
- I Stopped Predicting AI. Here's What I Do Instead.
- The Confident Ones Don't Know Either
- Future Moats — Part I: The Human Layer
- Future Moats — Part II: The $25 Test
- Future Moats — Part III: When Coordination Costs Nothing
- Future Moats — Part IV: Which Moats Actually Hold
- I Don't Set Goals. I Pick Fields.
- What Would Claude Do?
Investing & AI
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