Everyone has an AI prediction — few have a plan.
AI positioning for the people who'd rather understand the wave than predict it.
I'm Thore. I spent 8 years building and selling a digital agency —
long enough to know that most "competitive advantage" is just a good tailwind.
Now I write about one question: does your business have a real AI moat — or is it about to lose one?
Strategy, structural patterns, and the moves that actually hold.
Working on something where AI positioning matters? Write me directly.
Find your AI position
Most businesses can’t answer two questions about their own model. Can you?
The Future Moats series maps every business to one of four positions. This tool scores yours — across 5 dimensions, in 5 minutes.
Check your AI Moat →Start here
Everyone has a forecast. I stopped making them. This is the framework I use instead — and why structure beats prediction every time.
Essays — AI & The Future
- Series · 4 Parts
- The 100-Year Pattern — Part I: The Wave
- The 100-Year Pattern — Part II: They Said It Out Loud
- The 100-Year Pattern — Part III: The Half-Life
- The 100-Year Pattern — Part IV: The Interface Always Wins
- Series · 4 Parts
- Future Moats — Part I: The Human Layer
- Future Moats — Part II: The $25 Test
- Future Moats — Part III: When Coordination Costs Nothing
- Future Moats — Part IV: Which Moats Actually Hold
- The Confident Ones Don't Know Either
- I Don't Set Goals. I Pick Fields.
- What Would Claude Do?
Investing & AI
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