← Thore Schwemann
Essay 04 · History & Data · März 2025 · 9 min read

This Has Happened Before. Three Times.

When I was a student, I worked as a bartender and waiter.

I saved the money. Then I did something that most students don't do: I booked an appointment at my bank.

The advisor sold me managed funds. Classic.

But I also had a hunch. Robotics was going to be big. I could feel it. So I asked for a managed robotics fund on the side.

That was around 2007, 2008.

It worked really well.

Then I sold everything. I needed the money to finance my studies in England.

Right instinct. Early. Sold anyway.

I've been here before.


Years later I looked at what most investors actually do.

They buy the S&P 500. MSCI World. Broad diversification. Sensible advice.

But here's the problem with broad during a GPT wave.

You get the winners. You also get everything else. Steel companies. Legacy banks. Retail from the last century. You're dragging the entire old economy alongside the new one.

Every percentage point gets diluted.

The alternative is stock picking. But picking is brutally hard. You have to be right about the company, the timing, and hold through the volatility. I don't trust myself to do that consistently. Most people who think they can are wrong.

So I asked a different question.

If AI is really the next technological wave, and the internet was the last one, then the proof should already exist. Historical data. Hard numbers.

I went looking.

What I found stopped me cold.

The Numbers

If the internet was the last GPT wave, its infrastructure layer should show up in the data.

The indexes that track it: NASDAQ 100 (tech) and SOXX (Philadelphia Semiconductor Index).

Here's what $10,000 invested 15 years ago looks like today:

Index Annual Return $10,000 becomes...
S&P 500 8% $31,700
NASDAQ 100 16% $92,700
SOXX (Semis) 22% $197,000

Same 15 years. Same starting point. 6x difference between the broad market and the semiconductor index.

Buffett-like compounding. Without stock picking. Without genius.

Just owning the infrastructure layer of the last technological wave.

That was the moment I couldn't unsee it.

Why Does This Happen?

Because every generation has one technology that changes everything. Economists call it a General Purpose Technology — a GPT.

Steam. Electricity. Internet. AI.

Each follows the same three phases:

Phase 1: Infrastructure. The rails get built. Expensive, slow, mostly invisible. Most companies fail. Returns look terrible.

Phase 2: Application boom. Speculation explodes. Hype exceeds reality. A bubble forms and bursts.

Phase 3: Productivity. The technology embeds into everything. GDP accelerates. The bubble burst didn't matter — the technology stayed.

GPT Infrastructure Bubble Productivity Lag
Steam Engine 1769–1830 1840s Railways Mania 1850–1880s ~60 yrs
Electricity 1880s–1910s 1920s boom 1940–1960s ~50 yrs
Internet 1990–2000 Dot-com 1998–2000 2005–2020 ~20 yrs
AI 2020–2027? 2025–2030? 2030–2040? TBD

The lag keeps getting shorter. The pattern holds every time.

The Internet Taught Us This

NASDAQ rose 572% from 1995 to March 2000. Then crashed 78%.

$5 trillion in market cap wiped out.

Most dot-com stocks: gone.

But the fiber optic cables stayed in the ground. Amazon survived. Cisco lost 80% of its value — then became the backbone of the internet.

The speculators lost. The infrastructure won.

Who built the internet's infrastructure? Chip companies. Network equipment. Software.

Their stocks crashed in 2000. Then compounded at 16–22% annually for the next 15 years.

That's the trick. You didn't need to pick the winning apps. You needed to own the layer beneath them.

Where We Are Now

Phase 1: Infrastructure. We're in it.

Nvidia makes the picks and shovels. $500 billion in data center investment is being announced globally. Every major cloud provider is spending at levels that look insane.

They looked insane in 1998 too.

Goldman Sachs projects AI adds $7 trillion to global GDP — but says impact is "near zero" in 2025. The productivity ramp starts around 2027.

McKinsey projects AI and automation could handle 50% of all work tasks. Midpoint: around 2045.

Period What Likely Happens
2025–2027 Infrastructure build. Chips, data centers, energy. High volatility. Data centers starting now won't be online until 2028–2029.
2027–2030 Application layer matures. Winners separate. First productivity data appears.
2030–2035 Productivity boom in GDP. Labour markets restructure visibly.
2035–2045 Full embedding. Robotics wave. Next GPT probably emerging.

The Conclusion That Keeps Me Up At Night

If the semiconductor index compounded at 22% annually through the last GPT wave —

And we are now at the beginning of the next GPT wave —

Then the question isn't whether to invest in AI infrastructure.

The question is why anyone is looking anywhere else.

$10,000 in AI infrastructure in 2025. If history rhymes: $197,000 by 2040.

But here's the part that keeps me up at night:

Every GPT so far has been bigger than the last. Steam gave way to electricity. Electricity gave way to the internet. Each wave was larger, faster, more transformative.

Most economists who study this say AI is the biggest GPT ever recorded.

If that's true, then 22% annually isn't the forecast.

It's the floor.

That's not a prediction.

That's a pattern. Verified three times. Potentially about to exceed itself.

I'm betting on a fourth.

Not financial advice. Historical returns do not predict future results. But patterns do tend to rhyme.